イノベーションは、研究開発費（R&D）の多寡とは関係ない。AppleがMacを作ったとき、IBMは少なくとも100倍の費用をR&Dにかけていた。金の問題ではない。それは、あなたが抱えている人材、いかにリードされているか、そしてどれだけ理解しているか、にかかっている。
Innovation has nothing to do with how many R & D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It's not about money. It's about the people you have, how you're led, and how much you get it.
スティーブ・ジョブズこの著者の名言
ハングリーであれ、愚かであれ。
My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.
Design is not just what it looks like and feels like. Design is how it works.
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.
Great things in business are never done by one person. They're done by a team of people.
You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.