顧客が私たちに代金を払ってくれるのは、私たちが細部に至るまで苦心し、彼らがコンピュータを簡単かつ快適に使えるようにするためだ。私たちはこれを得意とするはずだ。それは顧客の意見を聞かないという意味ではないが、顧客自身が見たこともないようなものについて、何が欲しいかを語るのは難しいことなのだ。
This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.
スティーブ・ジョブズこの著者の名言
ハングリーであれ、愚かであれ。
My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.
Design is not just what it looks like and feels like. Design is how it works.
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.
Great things in business are never done by one person. They're done by a team of people.
You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.