「自分はいつか死ぬと思い出すことは、失うものがあるという思考の罠を避けるための最良の方法だ。あなたはすでに裸なのだ。自分の心に従わない理由はない。」
“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”
「時として、人生はレンガで頭を殴りつけるような衝撃を与える。それでも信念を失ってはいけない。」
“Sometimes life hits you in the head with a brick. Don't lose faith.”
「顧客に何が欲しいかを聞いて、それを提供しようとしてはいけない。それを作り上げる頃には、彼らは新しいものを欲しがっているからだ。」
“You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.”
“This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell...”
「本当に興味深いアイデアや生まれたばかりのテクノロジーを、何年もイノベーションを続けられる企業に変えるには、多くの規律が必要だ。」
“To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.”