「顧客に何が欲しいかを聞いて、それを提供しようとしてはいけない。それを作り上げる頃には、彼らは新しいものを欲しがっているからだ。」
“You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.”
「革新を起こそうとすると、時には間違いを犯すこともある。大切なのは、すぐにそれを認め、他の革新を改善することに専念することだ。」
“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”
「道具を信じているのではない。道具はただの道具だ。機能するか、しないかだ。信じるべきは人間だ。ああ、もちろん、私はまだ楽観的だよ。時々悲観的になることもあるが、長くは続かない。」
“It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for long.”
「私は人生が知的なものだと信じている。物事はランダムではない。」
“I believe life is an intelligent thing: that things aren't random.”
「自分はいつか死ぬと思い出すことは、失うものがあるという思考の罠を避けるための最良の方法だ。あなたはすでに裸なのだ。自分の心に従わない理由はない。」
“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”
“Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these thin...”
「あなた自身が質の基準（ものさし）になれ。高い成果や完璧さを求められる環境に慣れていない人もいるのだから」
“Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.”
「ここにいる全員が、今この瞬間が未来に影響を与えている瞬間だと感じている。」
“Everyone here has the sense that right now is one of those moments when we are influencing the future.”
「人生で私のお気に入りのものにお金はかからない。私たちが持つ最も貴重な資源が「時間」であることは、極めて明らかだ。」
“My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.”
「墓場で一番の金持ちになることは、私にとって重要ではない。夜寝るときに「我々は素晴らしいことをした」と言えること、それが私にとって重要なのだ。」
“Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me.”
「テクノロジーは二の次だ。重要なのは、人間は基本的に善良で賢いという信頼を持つことであり、彼らに道具を与えれば、それを使って素晴らしいことをしてくれると信じることだ。」
“Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.”
“For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I ...”
“Things don't have to change the world to be important.”