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「人生で私のお気に入りのものにお金はかからない。私たちが持つ最も貴重な資源が「時間」であることは、極めて明らかだ。」
“My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.”
「デザインとは、単に見た目や手触りのことではない。デザインとは、どう機能するかだ。」
“Design is not just what it looks like and feels like. Design is how it works.”
「ビジネスにおける偉大なことは、決して一人では成し遂げられない。チームによって成し遂げられるのだ。」
“Great things in business are never done by one person. They're done by a team of people.”
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't...”
“You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This...”
「新しい価値や仕組みを創造する者(リーダー)こそが真の先駆者であり、ただ真似をする者(フォロワー)とは決定的な差がつく」
“Innovation distinguishes between a leader and a follower.”
「テクノロジーは二の次だ。重要なのは、人間は基本的に善良で賢いという信頼を持つことであり、彼らに道具を与えれば、それを使って素晴らしいことをしてくれると信じることだ。」
“Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.”
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they wer...”
“For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I ...”
“Things don't have to change the world to be important.”
“The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.”
「年配者は座って「これは何だ?」と尋ねるが、少年は「これで何ができる?」と尋ねる。」
“Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'.”
「革新を起こそうとすると、時には間違いを犯すこともある。大切なのは、すぐにそれを認め、他の革新を改善することに専念することだ。」
“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”
「ここにいる全員が、今この瞬間が未来に影響を与えている瞬間だと感じている。」
“Everyone here has the sense that right now is one of those moments when we are influencing the future.”
“Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In som...”